In January of 2002, Zhaoyuan was formally awarded the name of ¡°Gold Capital of China¡± by State Gold Association, declaring that Zhaoyuan as the largest gold production city in China is unique in China and even in the world. Regarding the gold that symbolizes ¡°mystery, wealth, power, position, comeliness and happiness¡± as the city mark will make people produce limitless reverie and infinite yearning and make " Gold Capital of China " coruscate captivating splendor.
Taking the chance of awarding the name of ¡° Gold Capital of China¡±, Zhaoyuan held the news release conference in Beijing and propagated relevantly on Sohu net¡ªthe largest web site of the country. It has successively sent more than 20 investment groups to Japan, Korea, Taiwan and  domestic large and medium cities to hold investment attraction news conferences of ¡°Gold Capital in China¡±, in which more than 30 news medias and more than 2000 Chinese and foreign traveling merchants participated. It utilized the news medias, such as newspapers and periodicals, TV, broadcasting station, etc. to propagate actively, expanding the influence of ¡°Gold Capital in China¡±. Since 2002,Zhaoyuan has held many big conferences including ¡° Zhaoyuan International Gold mine Geology Reconnoitering Academic Conference¡± and ¡°China¡ªSouth Africa Gold Techniques and Equipments Introducing-- Project Financing Economic and Trade Consulting Conference¡±, and attended the 3rd International Jewelry Exhibition in Shenzhen as a joint unit. In 2003, it held the 1st¡° Gold Capital in China¡± Cup Int State Gold Association. In the National Walking Race Tournament in ernational Gold Jewelry Design Match together with CCTV and April of 2003, Zhaoyuan provided the ¡° 1kg gold¡± to the best player, which is unprecedented in the history of China's athletic competition. This promoted the brand of ¡° Gold Capital in China¡± again.
Zhaoyuan  operates the brand according to the principle of ¡°government guides, enterprise inputs and communal participation¡±. Zhaoyuan has invited the domestic and international experts and professional organizations to carry on omni-directional system research, plan and proving toward the brand of ¡° Gold Capital in China¡±, and has made a long-term scientific feasible development strategy. In order to stress the connotation of ¡°Gold Capital¡±, Zhaoyuan has meticulously designed the marks and slogans such as city mark, city flag, and city song, which have been widely used everywhere such as taxies, public buses, parks, internet and so on. It pays attention to molding the characteristic of golden city choosing the golden yellow and cream-colored yellow as the theme tones of the buildings at street. It excavates humanity history to plant and design the city sculpture with high level which consider the gold culture as the theme, such as ¡° Lucky gold fin¡±, ¡°Universe gold soul¡±, ¡°The place where the sun rises¡± and ¡° Number 806¡±. While beautifying the city, it represents the long history of golden city. Zhaoyuan has planned a Shopping Theme Street of gold and great travel development strategy that consists of mysterious happiness group, Hot spring spending holidays group, coastal commerce group, processing stapling group and gold culture group, with the aim of making ¡°Mysterious Tourism to China¡¯s Gold Metropolis¡±. The venturesome Golden Paradise as the key project with gross investment 120 millions was in construction. After building up, Zhaoyuan will become the golden tourist place of ¡° Looking around, depending upon and playing with the gold¡± and a place that is integrative with the six key elements of ¡° eating, living, transportation, sightseeing and shopping¡±.
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